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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing;

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Using Technology to Create Value

organization successfully? Beginning with an overview of the key roles within HR and how technology can support them, Using Technology to Create Value;

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Using Technology To Create Value

organization successfully? Beginning with an overview of the key roles within HR and how technology can support them, Using Technology to Create Value;

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Inspired 3D Character Animation

This book takes an in-depth look at the methods and technology that professionals use to create realistic and believable characters using;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Learning First, Technology Second

of technology in their classrooms to thoughtful ways of adding value to student learning. This book includes: An introduction to the Triple E;

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Information Technology Project Management

The Third Edition of Jack Marchewka's Information Technology Project Management focuses on how to create Measurable Organizational Value;

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Information Technology Project Management

The 5th Edition of Jack Marchewka's Information Technology Project Management focuses on how to create measurable organizational value (MOV;

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Technology Business Management

multi-sourced, service-oriented world. Many IT leaders are taking a more proactive approach to optimizing value. By using shared facts about;

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Making HR Technology Decisions

The goal of this book is to help HR decision makers recognize where to capture value from HR technology, learn how to demonstrate that;

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Ideas for Technology Integration for Teachers

projects which demonstrate how to easily incorporate technology and writing using a project based approach. These projects will captivate your;

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Information Technology Project Management

as previous issues. Marchewka continues to focus on how to create measurable organizational value (MOV) to create a solid foundation for;

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Introducing Blockchain with Java

Create your own crypto currency by implementing blockchain technology using Java. This step-by-step guide will teach you how to create a;

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The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers

Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the;

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Value Dominant Logic

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and;

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The Deciding Factor

corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how;

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Getting Started with Salesforce Einstein Analytics

dashboards.Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to;

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The Art Firm

marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative;

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Profitable Technology Services Pricing

of technology services, are becoming less relevant daily as demand shifts from essential to value added services. Value based pricing, once viewed as an;

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Modeling of extreme events and stress testing analysis

In this book we estimated value at risk and return level using extreme value theory as an alternative mechanism to generate stress;

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Bim and Construction Management: Proven Tools, Methods, and Workflows

project to succeed right from the start by using the right contracts, the right processes and the right technology Marketing: How to exceed;

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Cross-Industry Use of Blockchain Technology and Opportunities for the Future

create a better awareness of how blockchain could either support or add value to other services. Cross-Industry Use of Blockchain Technology;

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Cross-Industry Use of Blockchain Technology and Opportunities for the Future

create a better awareness of how blockchain could either support or add value to other services. Cross-Industry Use of Blockchain Technology;

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Developing Applications with Java and UML

that fulfill users' requirements and stand the test of time. The book features the Rational Unified Process, using a large-scale application to;

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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Todays marketing challenge is to create vibrant, interactive communities;

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Knowledge Cities

Knowledge Cities are cities that possess an economy driven by high value-added exports created through research, technology, and brainpower;

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