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Understanding Customers
This fully updated second edition of Understanding Customers is a recommended textbook for the Under;...
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Understanding Customers
This fully updated second edition of Understanding Customers is a recommended textbook for the Under;...
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Understanding and Managing Customers
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls o;...
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Understanding Relationship Selling
Understanding Relationship Selling: How to Build Customer's Rapport, Respect and Trust Understanding;...
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Identifying Hidden Needs
Too many new products fail. New products which are hard to differentiate from existing products won';...
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Why Selling Sucks & Building Relationships Work?
Are you new to customer service? Or maybe you are already in customer service and would like to shar;...
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Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book every company needs to;...
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Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book every company needs to;...
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Winning with Customers
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build me;...
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A Primer on Consumer Behavior
At its most fundamental level, marketing is about influencing the decision making and behavior of cu;...
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The Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers a;...
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Dark Side Of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers a;...
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Enterprise Storage Systems
This Guide provides insights and recommendations to help organizations have a productive and satisfy;...
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Why People Don't Buy Things
Selling can be a science as well as an art, and offering the right product at the right price is onl;...
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Customer Value Creation Behavior
We all live in a service-based economy right now, and the role of customers has changed from passive;...
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Customer Value Creation Behavior
We all live in a service-based economy right now, and the role of customers has changed from passive;...
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Service quality and Russian customer' satisfaction
This book is based on the research about service quality and Russian customers' satisfaction at Rest;...
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
With a revised understanding of the science and philosophy behind human needs, businesses will be be;...
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Islamic Bank Customers
This is an important study towards understanding customers' behavior of an emerging industry of Isla;...
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UX Redefined
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging ;...
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Understanding Service Consumers
In services marketing, it is important to understand why customers behave the way they do. How do th;...
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The Sales Success Handbook
The classic features and benefits sales approach is dead. To sell today, you must add value, provi;...
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Customer Experience Management Rebooted
Walden shows why most customer experience management fails to improve the customer's real experience;...
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Customer Experience Management Rebooted
Walden shows why most customer experience management fails to improve the customer's real experience;...
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Understanding Customer Motivation
Customers are interested in products and services that fulfill their needs and wants. If a customer ;...
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Questions That Sell
Simply knowing the right questions to ask can make the difference between finalizing a sale or losin;...
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