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Understanding Children as Consumers

Looking at consumption from the child's perspective this book differs from the competition by uncove;...

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Rethinking Children as Consumers

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the;

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Rethinking Children As Consumers

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the;

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Understanding Children as Consumers

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves;

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Children as Consumers

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing;

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Entertaining Children

Children have been exploited as performers and wooed energetically as consumers throughout history. These essays offer scholarly;

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Kids and Branding in a Digital World

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers;

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Kids and Branding in a Digital World

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers;

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Children- The Real Decision Makers

. They have a direct as well as an indirect influence on the purchase of consumer durables in a household. The research probes into the factors;

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Economic Socialization

and values, as well as opening out the concept of economic understanding to include social and macroeconomic factors. Specific issues;

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Children in Hospitality and Tourism

This book works to fill a serious gap in tourism and hospitality research - children as future consumers. For decades, researchers and;

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Children Living in Sustainable Built Environments

role as residents engaging and contributing to the vitalities of their community, to their role as consumers using and understanding;

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Children Living in Sustainable Built Environments

role as residents engaging and contributing to the vitalities of their community, to their role as consumers using and understanding;

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Children & Advertising

consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important;

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Designing Apparel for Consumers

psychological aspects of designing apparel. This section covers topics such as body shape and its influence on apparel size and consumer choices, sizing;

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Coding as a Playground

Coding as a Playground, Second Edition focuses on how young children (aged 7 and under) can engage in computational thinking and be taught;

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Coding as a Playground

Coding as a Playground, Second Edition focuses on how young children (aged 7 and under) can engage in computational thinking and be taught;

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The Cambridge Handbook of Consumer Psychology

consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for;

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The Cambridge Handbook of Consumer Psychology

consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for;

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Strategies and Tools for Managing Connected Consumers

online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for;

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Understanding Research in Early Childhood Education

able to more knowledgeably read, evaluate, and use empirical literature. These skills are becoming more important as early childhood educators;

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Understanding Research in Early Childhood Education

able to more knowledgeably read, evaluate, and use empirical literature. These skills are becoming more important as early childhood educators;

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Making Italian America

: Italian Americans. As embodied in fashion, film, food, popular music, sports, and many other representations and commodities, Italian American;

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Producers & Consumers In EU e Commerce L

and does neutralise those threats and, as regards any gaps left, the extent to which the Union has stepped into the breach. The argument;

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Transforming Children's Mental Health Policy into Practice

and sustain effective systems of care. This book looks at Virginia's effort to reform care for at-risk youth, as well as the transformational;

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Transforming Children's Mental Health Policy into Practice

and sustain effective systems of care. This book looks at Virginia's effort to reform care for at-risk youth, as well as the transformational;

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Understanding and Evaluating Research

of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported.;

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