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The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation

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Scientists' Impact on Decision-making

S&T expertise in today's public decision-making. The National High Technology Research and Development Program (863 Program), involving;

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Scientists' Impact on Decision-making

S&T expertise in today's public decision-making. The National High Technology Research and Development Program (863 Program), involving;

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Parental Decisions on Processed Snack Choices

. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their;

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What You See? Value or ...?

. People's life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research's;

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Decision Making for Business

and sustained analysis of the key factors that influence decision making. The selected articles are stimulating, provocative and analytical;

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Decision Making for Business

and sustained analysis of the key factors that influence decision making. The selected articles are stimulating, provocative and analytical;

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Organizational Buying Behavior

control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which;

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Adolescents, Family and Consumer Behaviour

making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents;

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Adolescents, Family and Consumer Behaviour

making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents;

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Mixed Media

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their;

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Mixed Media

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their;

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Financial Literacy and the Limits of Financial Decision-Making

This book presents selected papers on the factors that serve to influence an individual's capacity in financial decision-making. Initial;

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Groupthink Versus High-Quality Decision Making in International Relations

Are good and bad outcomes significantly affected by the decision-making process itself? Indeed they are, in that certain decision-making;

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Groupthink Versus High-Quality Decision Making in International Relations

Are good and bad outcomes significantly affected by the decision-making process itself? Indeed they are, in that certain decision-making;

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Digital Service Delivery in Africa

practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the;

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Foreign Policy Making in Taiwan

of Taiwan's foreign policy, focusing on the internal and external forces that influence and shape the countries foreign policy decisions today. The;

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Foreign Policy Making in Taiwan

of Taiwan's foreign policy, focusing on the internal and external forces that influence and shape the countries foreign policy decisions today. The;

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Cultural Factors in Systems Design

making and action. Reflecting the diverse interests and viewpoints that characterize the current state of decision making and cultural research;

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The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

. The Ultimate Digital Engine that Powered Amazon's Unprecedented Growth and Shareholder Value Creation: Building Block 1: Customer-Obsessed;

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Patient Capital

sustainable value creation. Exploring the case of the wine industry - an industry characterized by a variety of governance systems - Sanjay and;

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Patient Capital

sustainable value creation. Exploring the case of the wine industry - an industry characterized by a variety of governance systems - Sanjay and;

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The Future of Advertising

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new;

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Digital Advertising

digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives;

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Understanding Deterrence

, culture, proliferation and geopolitics can shape a leadership's decision-making process, in ways that are specific and unique to each opponent;

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Understanding Deterrence

, culture, proliferation and geopolitics can shape a leadership's decision-making process, in ways that are specific and unique to each opponent;

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The Influence of Business Associations in the European Decision Making Process

questions: What are business associations? What is the European decision making process? What are the criteria and factors that determine the;

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