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The Promise of Alliance

The nature and function of the North Atlantic Treaty Organization (NATO) are uncertain now that the alliance has accomplished its primary;

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Alliance Brand

. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the;

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Handbook of Strategic Alliances

The Handbook of Strategic Alliances covers state-of-the-art research on strategic alliances and serves to pave the road for future alliance;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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The Design of Alliance Governance Systems

, concentrating on the various forms alliances take, the reasons of their existence, and increasingly embracing questions of alliance management and;

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The Evolution of the South Koreaâ United States Alliance

In contrast to previous studies of the South Korea-United States alliance, Uk Heo and Terence Roehrig analyze the bigger picture, including;

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The Evolution of the South Koreaâ United States Alliance

In contrast to previous studies of the South Korea-United States alliance, Uk Heo and Terence Roehrig analyze the bigger picture, including;

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Roommates Promise

From the beginning, Lewiss roommate, Aden, is mysterious yet intriguing. The inconsiderate 300am move-in and the rare disease, polymorphic;

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Mao and the Sino-Soviet Split, 1959-1973

In the twenty-first century, students of Cold War history are fortunate to have the fruits of several major works on the Sino-Soviet split;

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Mao and the Sino-Soviet Split, 1959-1973

In the twenty-first century, students of Cold War history are fortunate to have the fruits of several major works on the Sino-Soviet split;

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NATO in the 1990s

Why did NATO persist after the end of the Cold War and dissolution of the Soviet Union and Warsaw Pact? This book argues that the Alliance;

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Alliance Adrift

The US-Japan alliance is confronting its most critical test since its inception in 1951. It is facing a new evolutionary stage in a;

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Mastering Alliance Strategy

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents;

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The Working Alliance in Rational Emotive Behaviour Therapy

The Working Alliance in Rational Emotive Behaviour Therapy explores the principles and practice of REBT from the perspective of working;

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The Australianew Zealandu.s. Alliance

This book deals with an account of the origins of the Australia-New Zealand-US (ANZUS) alliance and its subsequent evolution. It examines;

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The Australianew Zealandu.s. Alliance

This book deals with an account of the origins of the Australia-New Zealand-US (ANZUS) alliance and its subsequent evolution. It examines;

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The Strategic Alliance Handbook

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to;

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The Strategic Alliance Handbook

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to;

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Rethinking Roman Alliance

In this book, Bill Gladhill studies one of the most versatile concepts in Roman society, the ritual event that concluded an alliance, a;

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Reinventing the Alliance

This is an edited volume that examines the US-Japan security alliance, the key to US-Japanese relations since the end of US occupation;

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Reinventing the Alliance

This is an edited volume that examines the US-Japan security alliance, the key to US-Japanese relations since the end of US occupation;

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Arguing about Alliances

Why do some attempts to conclude alliance treaties end in failure? From the inability of European powers to form an alliance that would;

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Alliance Within the Alliance?

This book is about the Franco-German military cooperation. It discusses the ending of the Cold War, the likelihood of a continuation and;

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Alliance Within the Alliance?

This book is about the Franco-German military cooperation. It discusses the ending of the Cold War, the likelihood of a continuation and;

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The US-Japan Alliance

During the cold war, the U.S.-Japan alliance was at the core of American presence, power, and prestige in the Asia-Pacific Region. When the;

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The Europeanization Of The Alliance

This book assesses the dynamics of Europeanization within the Western Alliance in the 1980s, that is, the process of change whereby the key;

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The Europeanization Of The Alliance

This book assesses the dynamics of Europeanization within the Western Alliance in the 1980s, that is, the process of change whereby the key;

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