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Alliance Brand

out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Growing Brands Through Sponsorship

Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image;

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The Design of Alliance Governance Systems

Strategic alliances have emerged as an important element of firms' strategies. Following suit, resea;...

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The Evolution of the South Koreaâ United States Alliance

In contrast to previous studies of the South Korea-United States alliance, Uk Heo and Terence Roehri;...

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The Evolution of the South Koreaâ United States Alliance

In contrast to previous studies of the South Korea-United States alliance, Uk Heo and Terence Roehri;...

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The Alliance Israelite Universelle

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NATO in the 1990s

Why did NATO persist after the end of the Cold War and dissolution of the Soviet Union and Warsaw Pa;...

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Wittenberg, Christian and Missionary Alliance

Wittenberg, Christian and Missionary Alliance;...

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Strategic Alliance Management

Strategic alliances - partnerships between separate organizations to share resources collaboratively;...

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Strategic Alliance Management

Strategic alliances - partnerships between separate organizations to share resources collaboratively;...

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Mastering Alliance Strategy

Successful business alliances today are critical to the competitive advantage of many companies. Ma;...

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The Sino-American Alliance

This study provides an analysis of the role the United States alliance with Nationalist China played;...

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The Sino-American Alliance

This study provides an analysis of the role the United States alliance with Nationalist China played;...

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The Strategic Alliance Handbook

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced w;...

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The Strategic Alliance Handbook

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced w;...

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Reinventing the Alliance

This is an edited volume that examines the US-Japan security alliance, the key to US-Japanese relati;...

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Reinventing the Alliance

This is an edited volume that examines the US-Japan security alliance, the key to US-Japanese relati;...

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Creating the Entangling Alliance

Creating the Entangling Alliance is een boek van Timothy P. Ireland;...

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Rethinking Roman Alliance

In this book, Bill Gladhill studies one of the most versatile concepts in Roman society, the ritual ;...

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Alliance Adrift

The US-Japan alliance is confronting its most critical test since its inception in 1951. It is facin;...

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Arguing about Alliances

Why do some attempts to conclude alliance treaties end in failure? From the inability of European po;...

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The Australianew Zealandu.s. Alliance

This book deals with an account of the origins of the Australia-New Zealand-US (ANZUS) alliance and ;...

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The Australianew Zealandu.s. Alliance

This book deals with an account of the origins of the Australia-New Zealand-US (ANZUS) alliance and ;...

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The Working Alliance in Rational Emotive Behaviour Therapy

The Working Alliance in Rational Emotive Behaviour Therapy explores the principles and practice of R;...

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The US-Japan Alliance

During the cold war, the U.S.-Japan alliance was at the core of American presence, power, and presti;...

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Glorious Wrestling Alliance

Het boek 'Glorious Wrestling Alliance' van Josh Hicks koop je bij bookspot.nl, nu voor 18.;...

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