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The Marketing Manual

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies;

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The Marketing Manual

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies;

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Music, Markets and Consumption

globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast;

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Music, Markets and Consumption

globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast;

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Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking;

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The Music Copyright Manual

The Music Copyright Manual Second Edition is out now. All new, revised, better organized, and updated, including:—expanded section on;

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Guerrilla Music Marketing Handbook

The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;

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Marketing Communications in Music Sectors

countries' music businesses. Based on an academic dissertation about the music industry in 2006 and 2007; this book aims to provide a situational;

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Music Booster Manual

The definitive guide for starting and managing a local music booster organization. Includes chapters on organizing, budgeting, fundraising;

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Sport, Media and Mega-Events

influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;

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Sport, Media and Mega-Events

influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;

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Manual of Curatorship

Based on original contributions by specialists, this manual covers both the theory and the practice required in the management of museums;

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Conductor's Manual

BOOKS ON MUSIC;

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Artist's Guide to Success in the Music Business

A detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music;

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Mega-Events

international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area;

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Mega-Events

international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area;

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Myspace Music Marketing

It's no secret--bands are attracting industry attention and gaining thousands of new fans on MySpace.com. The only problem is, most;

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Branding Chinese Mega-Cities

Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities;

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Sell Your Music

where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio. REVIEWS: From The Critics;

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Music Library Instruction

The goal of the MLA Basic Manual Series is to present definitive discussion on specific aspects of the music library profession, but this;

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Dance Production & Management

. After establishing a mission statement; holding auditions; and considering the specific needs of music, sound, lighting, costuming, and make up;

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This Business Of Music Marketing & Promotion

supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also;

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Music Business Handbook and Career Guide

desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as;

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Fresh Air

industry through their expert lenses. Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to;

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