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The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies;
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The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies;
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globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast;
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globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast;
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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking;
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The Music Copyright Manual Second Edition is out now. All new, revised, better organized, and updated, including:—expanded section on;
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The classic guide to independent music promotion, now revised and updated, demonstrates that music marketing doesn't have to be expensive;
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countries' music businesses. Based on an academic dissertation about the music industry in 2006 and 2007; this book aims to provide a situational;
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The definitive guide for starting and managing a local music booster organization. Includes chapters on organizing, budgeting, fundraising;
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influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;
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influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;
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Based on original contributions by specialists, this manual covers both the theory and the practice required in the management of museums;
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A detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music;
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international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area;
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international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area;
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It's no secret--bands are attracting industry attention and gaining thousands of new fans on MySpace.com. The only problem is, most;
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Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities;
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where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio. REVIEWS: From The Critics;
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The goal of the MLA Basic Manual Series is to present definitive discussion on specific aspects of the music library profession, but this;
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. After establishing a mission statement; holding auditions; and considering the specific needs of music, sound, lighting, costuming, and make up;
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supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also;
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desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as;
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