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Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores;
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research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;
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research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;
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The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it;
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authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning * Provides extensively;
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literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and;
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literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and;
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: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as;
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The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media;
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The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media;
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A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and;
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the;
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the;
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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;
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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;
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authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning * Provides extensively;
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The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers;
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This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media;
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areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users;
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intellectual history of global mass media ethics over the past 40 years, summarising existing research and setting future agenda grounded in philosophy;
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intellectual history of global mass media ethics over the past 40 years, summarising existing research and setting future agenda grounded in philosophy;
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addition to one's library; it is the authoritative overview of international research perspectives on interactive media technologies by leading;
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unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts;
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unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts;
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essays written by a global team of experts * Covers a broad range of topics, including the psychology of perpetrators, the role of the media;
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background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research;
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-Informed Arts Education. The Handbook explores global debates within education in the areas of dance, drama, music, media and visual arts;
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