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The Ends Game Management on the Cutting Edge How Smart Companies Stop Selling Products and Start Delivering Value

theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules;

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The Ends Game

How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and;

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Reinventing the Product

Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart;

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Value Creation in International Business Relationships

was conducted to closely examine prevailing experiences and perceptions in both primary and value-added wood products companies in Finland. The;

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The AI Advantage

cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge;

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The AI Advantage

cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge;

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Target Costing and Value Engineering

like? How can it be done? The answer -- smart cost management. Effective cost management must start at the design stage. As much as 90-95;

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Understanding Smart Sensors

and practical information needed to keep designs and products on the cutting edge. It also reviews how advances in fuzzy logic and neural;

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Strategic Management: Concepts and Cases

themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial;

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Stop Telling, Start Selling

product selling. Packed with self-tests and real-world examples, Stop Telling, Start Selling drills salespeople in six critical skills designed;

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Selling Your Value Proposition

-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers;

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Lean Transportation Management

quick insight in the added value of transportation as a strategic differentiator, its key drivers, and guidelines on how to use them in an;

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The Sales Success Handbook

The classic features and benefits sales approach is dead. To sell today, you must add value, provide perspective, and show customers how;

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War in the Boardroom

lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies;

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Quality and Performance Excellence, International Edition

Delivering cutting-edge coverage that includes the latest thinking and practices from the field, QUALITY AND PERFORMANCE EXCELLENCE, 7e;

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Brand Medicine

issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the;

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Brand Medicine

issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the;

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Developing Service Products And Brands

trends on services marketing and management from around the world.;

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The Behavioral Advantage What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and;

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Stop Selling and Start Leading

continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral;

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Selling & Sales Management 10th

most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include;

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Smart Grid

-carbon economies and the green smart grid through the pervasive management of demand Presents cutting-edge research on microgrids, electric;

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Smart Grid

Explains how to realize low-carbon economies and the green smart grid through the pervasive management of demand Presents cutting-edge;

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Value-Based Management

' strategic thinking on how value will be created and delivered. With the economy and markets evolving at an ever-faster rate, fresh challenges are;

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Asian Post-crisis Management

This book examines the key issues faced by the managers of multinational companies, and contains cutting-edge strategies and practices;

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Beyond Selling Value

This book discusses how to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive;

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Smarter Energy

and demand-side management; game theory approaches for demand side management in the smart grid; energy storage systems and grid integration;

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