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The 30 concise but powerful articles that comprise Brand Smart will provide you with all of the essential knowledge needed to build a;
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popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling;
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This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a;
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prepared for it to lose its soul. A brand wont be pressured; it finds its own limits, and it shows you who it is. A brand dances along the fine;
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Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions;
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What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you;
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The Chartered Management Institute's e-book of the year by public vote!Is this the right book for me?Do you see branding as the key to the;
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This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice;
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he right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an;
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The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the;
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. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will;
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. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical;
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between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your;
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? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating;
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The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent;
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with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create;
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goals?Does your brand reflect who you really are? Will your brand connect you with the people you're called to serve?The process and principles;
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key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its;
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to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to;
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between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your;
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knowledge. The chapters guide you systematically through the main topics, from the subject of brands to brand equity and strategic brand management;
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. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned;
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The Law of Brand Attraction is an essential guide to the most successful brand attraction strategies that real business owners, just like;
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you on a journey in which you will analyse your own brands health, learn tools for brand building, understand the brand breakers you might;
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