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Technical Marketing Communication

messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write;

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Marketing The Technical Product

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Technical Marketing II

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Marketing Scientific and Technical Information

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service;

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International Marketing and Export Management

in exporting and not simply a 'how to' treatment of technical export details.;

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Management and Marketing / Management und Marketing

This comprehensive encyclopedia is designed to serve as a problem solver. Unlike many other technical dictionaries, these volumes do not;

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Shoot The HiPPO

A practical and accessible book for students and digital marketing managers to learn the technical aspects of digital marketing and;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Marketing for the Developing Company (RLE Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Marketing for the Developing Company (Rle Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Feasibility of Projects - My Financial Guide

. Then we fly over the marketing and technical feasibility aspects before defining the financial feasibility. My preferences in term of formula;

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Branding Technical Services - A Case Study on Sweco's Brand

importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which;

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Cybermarketing

resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon. The guide;

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Whisky

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with;

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The Non-Technical Guide to Web Technologies

Do you work in a non-technical role and want to understand and speak technical language? Would you be better at your job if you did?Whether;

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Evangelist Marketing

presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the;

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon;

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E-marketing

, and let's get technical boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they;

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E-marketing

', 'trend impact', and 'let's get technical' boxes, as well as online activities at the end of each chapter provide students with everything they;

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Plastics End Use Applications

Plastics End Use Applications is a SpringerBrief designed to keep professionals in the plastics industry abreast of key technical;

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Business Information

This book addresses the management and strategic issues of information systems rather than the technical issues. For students taking;

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The Executive MBA for Engineers and Scientists

receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and;

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The Executive MBA for Engineers and Scientists

receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and;

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Technical Marketing

Prepare your troops for battle! This book contains the knowledge that will enable you to deliver fast, focused and high quality Technical;

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B2B Marketing

closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as;

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Engineering Your Future, 3e

This updated textbook provides a resource on the non-technical aspects of professional practice for both engineering students and young;

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