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In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next;
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European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure. Europe's airline industry;
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UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore;
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and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.;
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advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to;
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traffic; better define online marketing strategies, and improve on how to disseminate details about the company, with a global audience. Includes;
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The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets;
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and corporate image, this causes for a gap. A gap analysis and swot analysis are implemented to attain the most accurate information about;
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of operations research analysis in air transportation. Topics include air transport analysis, flight frequency determination, the scheduling of flights;
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of operations research analysis in air transportation. Topics include air transport analysis, flight frequency determination, the scheduling of flights;
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for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis;
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between the insolvent company American Airlines and US Airways in February 2013. This begs for the question, how Lufthansa will be affected, as a;
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, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by;
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Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant;
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Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant;
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Anyone becoming a company director faces a steep learning curve; this book will give every director and especially one joining the board;
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concepts and theories. It also includes the trade cycle and SWOT analysis.;
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Over the past twenty years air fares in Europe have fallen steadily. New entrant airlines such as Ryanair and Easyjet have become the;
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including PESTLE, portfolio analysis, capability audits, SWOT and stakeholder analysis to analyse the internal and external environment within which;
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