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Storytelling and Market Research

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on;

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Storytelling and Market Research

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on;

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research;

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Cultivating Compassion: How Digital Storytelling Is Transforming Healthcare

education, patient engagement, quality improvement and the use of digital storytelling research. The chapters illuminate how digital storytelling;

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The Astonishing Power of Storytelling

Featuring current cognitive neuroscience research and updated references, this guidebook shows how to leverage the power of storytelling to;

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Storytelling in Management Practice

practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner;

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Interactive Storytelling

, and applied design practices, narrative systems, storytelling technology, and humanities-inspired theoretical inquiry, empirical research and;

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Brand Storytelling in the Digital Age

contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling;

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The Emerald Handbook of Quantum Storytelling Consulting

practices, and outlining how to conduct research into the impact and consequences of quantum thinking.;

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The Political Economy of Local Cinema: A Critical Introduction

The globalization and digitalization of cultural markets presents formidable challenges for local cinema and storytelling. The essays;

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Digital Storytelling in Second and Foreign Language Teaching

experiencing this mode of teaching and learning. It provides educators and language teachers with a research-oriented, evidence-driven knowledge base;

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Digital Storytelling in Higher Education

This book broadens the scope and impact of digital storytelling in higher education. It outlines how to teach, research and build;

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Students' ePortfolio for Entering into the Labour Market

In the last few years, ePortfolios and ePortfolio 2.0 have become buzzwords in the education and learning community used for different;

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Connecting Disciplinary Literacy and Digital Storytelling in K-12 Education

stakeholders interested in innovative K-12 disciplinary literacy skill development, research, and practices including but not limited to curriculum;

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Handbook on Interactive Storytelling

readers new perspectives on existing research and fresh avenues ripe for further study. In-depth case studies explore the challenges involved;

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Social Psychology, Global Edition

For courses in Social Psychology Make research relevant through a storytelling approach. Social Psychology introduces the key;

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Activating the Heart

knowledge frameworks and extends into other ways of knowing in works where scholars have embraced narrative and story as a part of their research;

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Family Storytelling

of these functions is explored through both scientific and interpretive investigations, thus showcasing the contributions that research on family;

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Family Storytelling

of these functions is explored through both scientific and interpretive investigations, thus showcasing the contributions that research on family;

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Putting Storytelling at the Heart of Early Childhood Practice

for maintaining good mental health and wellbeing. Drawing on primary and contemporary research, and presented by a range of experienced;

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Postdigital Storytelling

and digital texts as well as those engaged in interdisciplinary practice-based research in which storytelling remains a primary approach.;

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Postdigital Storytelling

and digital texts as well as those engaged in interdisciplinary practice-based research in which storytelling remains a primary approach.;

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Storytelling and Education in the Digital Age

engagements. Based on their research and field experience, fifteen scholars discuss in nine chapters these risks and opportunities, providing ideas;

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How to Use Storytelling in Your Academic Writing

storytelling enhances scholars' abilities to share their insights and ideas, increasing the impact of their research. This book draws on the tools and;

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Narrative Tactics for Mobile and Social Games

dedicated to narrative design and game writing in social and mobile games, an explosive market overtaking the console gaming market;

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Narrative Tactics for Mobile and Social Games

dedicated to narrative design and game writing in social and mobile games, an explosive market overtaking the console gaming market;

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Market Research in Practice

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a;

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