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Stopping RIM's downfall. A repositioning of the Blackberry brand

University, course: Product & Brand Management, language: English, abstract: In the last few years, the market share of RIM has continued to decrease;

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BlackBerry

This is Rod McQueen's biography of a company that repeatedly surprised everyone. It is a never-before-seen, behind -the-scenes portrait;

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Learn BlackBerry 10 App Development

you a solid foundation for creating BlackBerry 10 apps efficiently. Along the way, you will learn how to use QML and JavaScript for designing;

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Rim Arrives/International Funk *2 Legendary 70's "Lost" Afro Albums From Ghana* *2 LEGENDARY 70'S 'LOST' AFRO ALBUMS FROM GHANA*. RIM/RIM AND KWAKU OBENG, CD

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Blackberry Bold Made Simple

You've chosen well-with elegant design, a high-res display, and a speedy processor, the Bold is a top-notch device. Now learn how to take;

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Modelling Empty Container Repositioning Logistics

transport, and container leasing phenomenon. The book has the following unique features. First, it provides a discussion of broad empty equipment;

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The Magic Blackberry

as the author's previous book, Career Helium), the book recounts the journey of a man who discovers he has a magic BlackBerry. One day, in a;

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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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Beginning BlackBerry Development

Are you a Java programmer looking for a new challenge and money-making opportunity? If so, Beginning BlackBerry Development may just be the;

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How Coca-Cola Took Over the World

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and;

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Blackberry Hacks

The BlackBerry has become an invaluable tool for those of us who need to stay connected and in the loop. But most people take advantage;

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Brand Singapore (Third Edition)

How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep;

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Successful Solutions for Smart People

What s Stopping You? Get the Kelsey Collection and get more out of life! With the help of Robert Kelsey s three best-selling books: What s;

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Drug Repositioning

development pipelines. This book provides a broad overview of drug repositioning including the business reasons and unique opportunities and;

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Almost Home - A Novel

in Blackberry Springs, Alabama. When tragedy strikes, the only hope of salvation lies with the circle of women under Dolly's roof and their ability;

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Repositioning Organization Theory

political limits of these two projects, Boehm employs a range of critical and post-structural philosophies. Having conceptualized the need for a;

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HTC Marketing Plan

environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly;

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Brand Triad

emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a;

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Brand Triad

emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a;

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Drug Repositioning

Nervous system diseases represent a major health concern worldwide. Although important financial and professional investment, their;

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Drug Repositioning

Nervous system diseases represent a major health concern worldwide. Although important financial and professional investment, their;

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Global Brand Power

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Global Brand Power: Leveraging Branding for Long-Term Growth

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Blackberry Java Application Development

pick up the necessary skills, tips, and tricks for building BlackBerry applications with Java with practical. If you are a Java programmer who;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete;

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Developing Blackberry Tablet Applications with Flex 4.5

application for Blackberry Tablets from start to finish, using the Flex 4.5 framework. Move quickly from a basic Hello World application to complex;

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Advanced BlackBerry 6 Development

BlackBerry devices and applications are selling by the millions. As a BlackBerry developer, you need an advanced skill set to successfully;

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