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strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer;
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strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer;
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Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct;
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen;
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen;
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Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the;
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Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the;
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Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real;
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This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning;
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