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Public Relations Metrics

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge;

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Public Relations Metrics

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge;

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MetricsMan

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Data-Driven Public Relations Research

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address;

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Data-Driven Public Relations Research

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address;

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Strategic Public Relations Management

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes;

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Strtegic Pblic Relations Mngement 3Rd Ed

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes;

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Questioning Performance Measurement: Metrics, Organizations and Power

performance metrics critically. Performance measurement is used to evaluate a diverse range of activities throughout the private, public and non;

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Behavioral Public Performance

swept the globe at all levels of government. Performance metrics now inform important decisions by politicians, public managers and citizens;

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A Probability Metrics Approach To Financial Risk Measures

A Probability Metrics Approach to Financial Risk Measures relates the field of probability metrics a;...

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Industrial Environmental Performance Metrics

public and private sector players interested in encouraging the broader use of metrics to improve industrial environmental performance and those;

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Thinking Strategically

performance; and demonstrating program successes to Congress, the Office of Management and Budget, and the public. This report lays out a framework;

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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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Public Relations Theory II

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume;

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Public Relations Theory II

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume;

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The Public Relations Handbook

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry;

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The Fundamentals of Public Relations

The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the;

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Social Media Campaigns

text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign;

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Social Media Campaigns

text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign;

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Financ. public relations/investor relations

FINANC. PUBLIC RELATIONS/INVESTOR RELATIONS;

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Public Relations

A Hands-On Book of Ideas, Resources, and Advice on Public RelationsPUBLIC RELATIONS: A Primer for Business Executives,has;

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Public Relations

A Hands-On Book of Ideas, Resources, and Advice on Public RelationsPUBLIC RELATIONS: A Primer for Business Executives,has;

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Public Relations As Relationship Management

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;

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Public Relations As Relationship Management

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;

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