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Data-Driven Public Relations Research

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address;

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Data-Driven Public Relations Research

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address;

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Data-Driven Policy Impact Evaluation

research centers present modern econometric methods for an efficient data-driven policy evaluation and monitoring, assess the causal effects;

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Public Relations

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven;

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Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and;

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Strategic Public Relations Management

of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis;

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Public Relations Leaders As Sensemakers

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and;

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The Language of Interstate Relations

research and to de-mystify conceptual metaphor. Opposed to mainstream cognitive assumptions, it provides detailed data-driven research and one;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Social Monitoring for Public Health

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health;

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Social Monitoring for Public Health

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health;

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;

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The Fundamentals of Public Relations

research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and;

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Strategic Planning for Public Relations

develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a;

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Strategic Planning for Public Relations

develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a;

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Our Future in Public Relations

eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do;

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Strategic Planning for Public Relations

relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations;

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Intercultural Public Relations

that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis;

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Excellent Public Relations and Effective Organizations

understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods;

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Excellent Public Relations and Effective Organizations

understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods;

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The Elements of Big Data Value

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that;

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The Elements of Big Data Value

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Post Mine Repeat

. Drawing on action research with public sector organisations, interviews with commercial social insights companies and their clients, focus groups;

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Strategic Public Relations Management

; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world;

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