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Price Analytics

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l;...

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Competing on Analytics

You have more information at hand about your business environment than ever before. But are you usin;...

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Fundamentals of Machine Learning for Predictive Data Analytics

Machine learning is often used to build predictive models by extracting patterns from large datasets;...

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Advanced Positioning, Flow, and Sentiment Analysis in Commodity Markets, Second Edition - Bridging Fundamental and Technical Analysis

The definitive book on Positioning Analysis - a powerful and sophisticated framework to help traders;...

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Smart Meter Data Analytics

This book aims to make the best use of fine-grained smart meter data to process and translate them i;...

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Practical Business Analytics Using SAS

Big data and predictive analytics have become extremely relevant to all business domains, especially;...

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Pricing Of Products & Services

The price of a product or a service is a critical element of the marketing mix. Price influences pro;...

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Human Capital Analytics

An insightful look at the implementation of advanced analytics on human capital Human capital analyt;...

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing perf;...

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Data Analytics

Say goodbye to scratching your head in confusionThis data analytics book could;...

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported ad;...

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Analytics and Data Science

This book explores emerging research and pedagogy in analytics and data science that have become cor;...

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Recent Developments in Data Science and Business Analytics

This edited volume is brought out from the contributions of the research papers presented in the Int;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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A Practical Guide to Analytics for Governments

Analytics can make government work better this book shows you how A Practical Guide to Analytics for;...

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The Analytics Process

This book is about the process of using analytics and the capabilities of analytics in today's organ;...

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The Analytics Process: Strategic and Tactical Steps

This book is about the process of using analytics and the capabilities of analytics in today's organ;...

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Understanding User-Web Interactions via Web Analytics

This lecture presents an overview of the Web analytics process, with a focus on providing insight an;...

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Business Analytics, Volume II

This business analytics (BA) text discusses the models based on fact-based data to measure past busi;...

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Handboek google analytics

Google Analytics is het meest gebruikte pakket voor websitestatistieken onder (online) marketeers. E;...

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Essentials of Modeling and Analytics

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by lo;...

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Essentials of Modeling and Analytics

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by lo;...

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Getting Started with Business Analytics

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful;...

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The basic principle of people analytics

People analytics (also called HR analytics) is revolutionizing Human Resource Management. Together w;...

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Fraud Analytics

Looking for less theory and more hands-on methods for finding and flinging fraud from your business?;...

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