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strength of a poem's speaker is the key to engaging the reader. In Poetry as Persuasion, Dennis identifies the qualities of passion, discrimination;
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are addressed--the docta puella, or learned girl, the poet's beloved. By interpreting the poetry not, as has always been done, from the stance;
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* Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that;
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as Cicero, Seneca the Elder and Quintilian, and of select responses in Roman poetry, sheds light on long-standing scholarly assumptions about;
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in a meaningful whole. By framing persuasion as a series of critical questions, students learn that social science is a dynamic and exciting;
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;
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attention to subjects such as reactance and the use of narratives as vehicles for persuasion.;
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treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the;
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treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the;
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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more;
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Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;
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Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving;
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also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising;
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;
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From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for;
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Challenging the conventional view of John Milton as an iconoclast who spoke only to a 'fit audience though few', Daniel Shore argues that;
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a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive;
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a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive;
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to;
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The notion of o, of "persuasion" or "credulousness," is only applicable to humans, as the sole life form capable of rhetoric. However;
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contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a;
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contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a;
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simultaneously argues for Mansfield Park and Persuasion as radical works which address contemporary politics of culture and of gender in exciting;
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Liberty in Jane Austen's Persuasion is a meditation on Persuasion as a text in which Jane Austen, writing in the Age of Revolution, enters;
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Liberty in Jane Austen's Persuasion is a meditation on Persuasion as a text in which Jane Austen, writing in the Age of Revolution, enters;
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