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Organizations and the Media

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a;

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International Organizations and the Media in the Nineteenth and Twentieth Centuries

International Organizations and the Media in the Nineteenth and Twentieth Centuries is the first volume to explore the historical;

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International Organizations and the Media in the Nineteenth and Twentieth Centuries

International Organizations and the Media in the Nineteenth and Twentieth Centuries is the first volume to explore the historical;

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Social Media Strategy: Tools for Professionals and Organizations

media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies;

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The Social Media Survival Guide for Nonprofits and Charitable Organizations

Madia offers critical insights into why today's nonprofit organizations must understand the basics of social networks and how incorporating;

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Media Management - A Comparative Analysis of European and American Systems

media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to;

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Media Organizations and Convergence

This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries;

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Digital Media and Technology in Afterschool Programs, Libraries, and Museums

in media. This MacArthur Report examines the ways in which afterschool programs, libraries, and museums use digital media to support;

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Cases on Strategic Social Media Utilization in the Nonprofit Sector

and proper tools to enhance an organization's presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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Media Polls In American Politics

leaders. In this volume, media specialist and well-known reporters provide a comprehensive survey of the problems and possibilities of polling;

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Analyzing Global Social Media Consumption

media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the;

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Digital Dilemmas

Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms;

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Social Media at Work

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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Marketing for Cultural Organizations

environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting;

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Social Media Management

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their;

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Mediatization of Public Services

of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services;

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Public Policy and Media Organizations

policy and the influence news media organizations have in the production and implementation of public policy. Part I assesses the impact;

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Public Policy and Media Organizations

policy and the influence news media organizations have in the production and implementation of public policy. Part I assesses the impact;

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Social Media Management: Technologies and Strategies for Creating Business Value

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their;

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Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets;

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Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets;

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Social Media and Integrated Marketing Communication

social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are;

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Marketing For Cultural Organizations 3E

environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting;

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