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Order in Chaos - Cybernetics of Brand Management

Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming;

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Automation, Communication and Cybernetics in Science and Engineering 2011/2012

proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW;

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Automation, Communication And Cybernetics In Science And Eng

proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW;

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New Horizons For Second-order Cybernetics

In almost 60 articles this book reviews the current state of second-order cybernetics and investigates which new research methods second;

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From Complexity in the Natural Sciences to Complexity in Operations Management Systems

, the approaches developed in the Natural Sciences and the results obtained over the past century have not yet permeated Management Sciences;

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The Management Process, Management Information and Control Systems, and Cybernetics

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Management Cybernetics

van de vorige eeuw door had, was Stafford Beer, de bedenker van Management Cybernetics. Deze methode om organisaties te structureren, te diagnosticeren;

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Chaos, Complexity and Leadership 2017

, as well as chaos and complexity theory in view of their applicability to management and leadership. This proceedings explores non;

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Automation, Communication and Cybernetics in Science and Engineering 2009/2010

conference proceedings by the researchers of the institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center;

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Order from Chaos

A comprehensive guide to time management and organization presents a simple, efficient, and effective system for keeping one's business and;

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The Brand-Driven CEO

managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the New 4Ps of brand management;

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Stirring Giant

, cybernetics, criminal underworld, political violence etc. Written specifically for first-timers brand new to narrative games. Uses the DomepieceTV;

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The Nature of the Machine and the Collapse of Cybernetics

flourish this time. The book starts with a historical and theoretical articulation of cybernetics in order to proceed with a philosophical;

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Order and Chaos in Dynamical Astronomy

This book is one of the first to provide a general overview of order and chaos in dynamical astronomy. The progress of the theory of chaos;

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Cross-Cultural Brand Personality and Brand Desirability

was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Self-Regulation of Market Economy

(but causally open) system of economic actions. Such systems have a number of unique properties that have been well studied in chaos theory;

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Design Cybernetics

-order cybernetics as society grapples with complex issues like climate change and rising inequality. Joichi Ito, Director of the MIT;

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Systems Theory and Family Therapy

-order and second-order cybernetics is explicated. Readers then are invited to see themselves as parts of the systems with which they are working;

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Sympathetic Leadership Cybernetics

Green urges a redefining of leadership since management practices in global corporations may not be appropriate for nonprofits, educational;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Aid

collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management;

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Building Distinctive Brand Assets

how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Cybernetics & Human Knowing, Volume 14

, von Foerster's second-order cybernetics, Maturana and Varela's autopoiesis and Husserl's phenomenology can offer. The book is produced;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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