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Niche: Why the Market No Longer Favours the Mainstream

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead;

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They Say They Want A Revolution

Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their;

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Party Competition Between Unequals

Why do some political parties flourish, while others flounder? In this book, Meguid examines variation in the electoral trajectories of the;

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Party Competition Between Unequals

Why do some political parties flourish, while others flounder? In this book, Meguid examines variation in the electoral trajectories of the;

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Sustainable Investing

driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement. Investors are increasingly;

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Dominate Your Market Niche

well as cost-effective marketing strategies may result in enspiriting both inspiration and motivation. Moreover, determining the niche, and how;

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Stock Market Investing For Beginners

the money behind you to do so. That vision is no longer far-fetched! This Book will teach you all you need to know and show you why there are;

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If You Want to Get Rich Build a Power Niche

shows readers how to implement the strategic marketing process of building a Power Niche step-by-step. Any individual, regardless of their;

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Tweening the Girl

began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a;

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Tweening the Girl

began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a;

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The Changing Nature of the Graduate Labour Market

The assumptions made in the media regarding graduate skills and occupations are no longer valid within the changing educational context;

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Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post;

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When the State No Longer Kills

Why some countries comply with international norms against the death penalty while others do not.;

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Market Potential and Willingness to Pay for Organic Vegetables

to pay high prices for organic vegetables. The present study explores the market potential and quantifies major variables affecting;

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Defying Reality

No longer just a mainstay of science fiction, VR has seen recent success with companies such as Oculus, Sony, and HTC. But little is known;

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The Vega Factor

in the industry, including strategic risk, why traditional pricing mechanisms will no longer govern the market, and how the current government;

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The Liberty Bell

Why do Americans love a bell that no longer rings? It is the Liberty Bell, and it once rang to announce the birth of a new country, the;

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Breakthrough

direction you want. Today you will no longer wonder if God is present in your life. You will no longer wonder why the world is in disarray. Today;

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Market leadership in niche segments of the aviation industry. Customer integration and aircraft innovation by EMBRAER S.A.

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The New Marketing Paradigm

This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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Handbook of Niche Marketing

reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global;

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The Power of Citizens and Professionals in Welfare Encounters

This book is about power in welfare encounters. Present-day citizens are no longer the passive clients of the bureaucracy and welfare;

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Radios Niche Marketing Revolution FutureSell

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep;

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The End of Food

Roberts investigates the modern food system and presents a startling truth--how manufacturers make, market, and transport food is no longer;

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Keyword Research

get niche selection right then nothing else works after, no matter how well you carry out the other tasks like product creation and marketing;

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The New Rules of Green Marketing

over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value;

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