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New Product Success Stories
Stories , a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and;
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Marketing Success Stories
Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have;
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Product Policy and Brand Management
strategies. Part II on New Product Development shows what are the barriers faced while developing a new product, the test marketing stages and its;
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An Integrated Approach to New Food Product Development
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed;
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The PDMA Handbook of New Product Development
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management;
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One Simple Idea, Revised and Expanded Edition
With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions;
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Java Developers Almanac
Long a standard practice in traditional manufacturing, the concept of product lines is relatively new to the software industry. A software;
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Product Policy and Brand Management Text and Cases
, and the product planning system and strategies. Part II on New Product Development explains the challenges that are faced by a new product;
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Organizing Cross-Functional New Product Development Projects
drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others;
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Innovation Heroes
create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how;
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The Story is Everything
--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give;
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Bridging the Services Chasm
companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies;
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Performance Measurement of New Product Development Teams
performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on;
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The Practitioner's Guide To Product Management
ways you can increase your product's chances of success. If you're new to product management and wondering what it's all about or if you're;
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From Program to Product
have an existing project, or an idea for one, and want to turn it into a product. They can follow this book for the best chance of success. It;
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Secret of My Success
of forensic products, their stories expose the common elements to success: work hard, surround yourself with people better than you, have a good;
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Model-Driven and Software Product Line Engineering
Software Product Lines and Model-Driven Engineering, which have separate success stories in industry, and focuses on the practical combination;
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Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how;
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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates;
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Ten Secrets to Success After Graduation
Ten Secrets to Success After Graduation is a collection of inspirational career stories from industry professionals;
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Rockstar Success Stories: Inspirational Stories of Success by Extraordinary Rockstars
RockStar Success Stories: Inspirational Stories of Success by Extraordinary 'RockStars' features 49 stories by written by a wide range;
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The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where;
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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and;
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Mastering Product-Led Growth
In the subscription era, the product and customer success teams take center stage in driving customer lifetime value. Gainsight PX helps;
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Reengineering
The first practical guide to using reengineering to dramatically improve the development and success of new products. Executives, product;
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The Pentium Chronicles
Robert Colwell recognizes, success is about learning from others, and Chronicles is filled with stories of ordinary, exceptional people as well;
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