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Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism

of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities;

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The Political Life of Urban Streetscapes

over identity, memory, and place shape the social production of urban space. This book examines the role that street naming has played in the political;

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The Political Life of Urban Streetscapes

over identity, memory, and place shape the social production of urban space. This book examines the role that street naming has played in the political;

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Manufacturing Indianness

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the;

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Narratives of Place in Literature and Film

in respect of human engagement with landscapes. Always mindful of national, cultural and topographical specificity, the book is structured around;

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Narratives of Place in Literature and Film

in respect of human engagement with landscapes. Always mindful of national, cultural and topographical specificity, the book is structured around;

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Names in the Economy

aware of the significance of naming. Brand, product and company names play an important role in business.Culture produces names and names;

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the;

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the;

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Branding in Commerce & Marketing

of Branding in Commerce and Marketing is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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The Anthropology of Entrepreneurship: Cultural History, Global Ethnographies, Theorizing Agency

of entrepreneurship studies. Insights from anthropology illuminate the wider socio-cultural implications of entrepreneurialism, a moral order and social;

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The Anthropology of Entrepreneurship: Cultural History, Global Ethnographies, Theorizing Agency

of entrepreneurship studies. Insights from anthropology illuminate the wider socio-cultural implications of entrepreneurialism, a moral order and social;

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Naming Rights

handbook that exemplifies thought leadership, creativity, and innovation. Stay on the cutting edge of emerging trends. Turn naming opportunities;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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Stadia Naming Rights in Sport

practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Reinventing Modern Dublin

. In her comprehensive discussion of how the streetscape has changed, Whelan explores the capacity of the cultural landscape to underpin and;

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Reinventing Modern Dublin

. In her comprehensive discussion of how the streetscape has changed, Whelan explores the capacity of the cultural landscape to underpin and;

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Violence and Naming

and Naming exposes the tension between the irreducible, constitutive violence of language and the reducible, empirical violation of others;

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Place Name Politics in Multilingual Areas

This book explores the role of place names in the formation and maintenance of individual and group identities in multilingual and multi;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Culture, Urbanism and Planning

The relationship between culture and urbanism has been the focus of much discussion and debate in recent years. While globalisation tends;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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