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Metaphor and Persuasion in Strategic Communication

in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds;

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Metaphor and Persuasion in Strategic Communication

in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds;

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Beyond Persuasion

. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives;

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Beyond Persuasion

. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives;

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Strategic Communication

effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and;

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Strategic Communication

effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and;

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The Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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Dynamics Of Persuasion

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a;

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The International Encyclopedia of Strategic Communication

, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication;

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Weaponized Words

boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic;

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Weaponized Words

boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic;

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Critical Questions in Persuasion Research

Critical Questions in Persuasion Research presents students with a refreshing way to study persuasion, communication theory, and human;

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Self Versus Others

, and political communication, this book is also appropriate for advanced courses in persuasion, communication theory, and campaigns.;

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Principled Persuasion in Employee Communication

, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee;

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Principled Persuasion in Employee Communication

, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated;

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Strategic Communication and AI

the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet - via;

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Persuasion and Communication in Sport, Exercise and Physical Activity

instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport;

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Persuasive communication and communicating persuasion

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Strategic Communication Theory and Practice

A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;

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Strategic Communication Theory and Practice

A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;

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Persuasion In Your Life

campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication;

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Strategic Communication

practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication;

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Persuasion and effective Communication for Law Enforcement

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Persuasion and effective Communication for Law Enforcement

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The Oxford Handbook of Electoral Persuasion

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the;

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