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Media Research Techniques

the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited;

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Empowering Human Dynamics Research with Social Media and Geospatial Data Analytics

research utilizing social media and geospatial big data. It describes various forms of social media and big data with location information, theory;

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Media Analysis Techniques

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for;

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Psychophysiological Measurement and Meaning

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical;

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Psychophysiological Measurement and Meaning

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical;

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Media Planning Workbook

This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;

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Cross-Media Authentication and Verification

techniques for verifying reliable news and media sources essential. Understanding online technologies' role in shaping the media environment allows;

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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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Sourcebook for Political Communication Research

comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The;

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Cloud Computing and Digital Media

Cloud Computing and Digital Media: Fundamentals, Techniques, and Applications presents the fundamentals of cloud and media infrastructure;

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Cloud Computing and Digital Media

Cloud Computing and Digital Media: Fundamentals, Techniques, and Applications presents the fundamentals of cloud and media infrastructure;

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Internet Research Illustrated

of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.;

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Media Research Methods

strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion;

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Media Research Methods

strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion;

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Social Media Sociality & Survey Resear

Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing;

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Laboratory Manual of Microbiology and Soil Science

. The beauty of this book as it comprises chapters for the beginner's viz. basic microbiological techniques and media preparation for biologists;

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Democracy and the Media

Volume 7 of The Year in C-SPAN Archives Research series focuses on the relationship between democracy and the media. Using the extensive;

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Media Analysis Techniques

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Sourcebook for Political Communication Research

techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments;

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Rapid Penetration into Granular Media

has been a flurry of recently funded research both in the U.S. and Europe on studying the behavior of projectiles in granular media. This book;

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Application of Gaming in New Media Marketing

further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Digital Media Steganography

specific research problems. It presents the state-of-the-art as well as the most recent trends in digital media steganography.Covers;

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Doing Media Research

Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both;

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Digital Methods

A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers;

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Introduction to Social Media Investigation

presents an overview of social media and discusses special skills and techniques to use when conducting investigations. The book features hands-on;

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