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Media Firms

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Media Product Portfolios

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves;

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Social Media Strategies For Professionals And Their Firms

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their;

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The Economics and Financing of Media Companies

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist;

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The Economics and Financing of Media Companies

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist;

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Management and Innovation in the Media Industry

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are;

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Social Media in Business Development and Relationship Management

This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a;

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Hearts and Mines

industry - a nexus between the US's security state and media firms and the source of cultural products that promote American strategic interests;

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Hearts and Mines

industry - a nexus between the US's security state and media firms and the source of cultural products that promote American strategic interests;

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Corporate Reputation and the News Media

interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the;

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Newspapers: A Lost Cause?

assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper;

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The EU Capital Guide

media, foreign representations, companies, consultants and law firms, EU and national financial incentives and key EU information and;

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The Economics of the Mass Media

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the;

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Managing Strategy Processes in Emergent Industries

emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for;

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Korean Entrepreneurship

and the impact of new media and globalization.;

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Brand Management with Social Media

It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms;

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Media Today

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get;

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This Program Is Brought to You By . . .

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group;

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De-Convergence of Global Media Industries

between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and;

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De-Convergence of Global Media Industries

between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and;

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The Dark Side of CRM

reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and;

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Dark Side Of CRM

reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and;

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The Economics and Financing of Media Companies

The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding;

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Media Competition and Coexistence

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense;

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Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the;

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