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Mass Media and Public Opinion

The book Mass Media and Public Opinion takes the readers through the role of mass media in forming the public opinion. It outlines the role;

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The Economics of the Mass Media

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the;

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Understanding Media Economics

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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On Media Monitoring

This book questions how to monitor the contribution of mass media to democracy, and focuses on the initiatives, achievements and flaws;

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The Republic of Mass Culture - Journalism, Filmmaking, and Broadcasting in America since 1941 3e

had on the established mass media-radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the;

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Economics Of Information Technology And The Media

Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework;

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Video Economics

industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials;

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The Future Of The Mass Audience

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will;

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The Future of the Mass Audience

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will;

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Media Of Mass Communication

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides;

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Media, Development, and Institutional Change

development. The book explores how media can constrain government, how governments manipulate media to entrench their power, and how private and;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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Anthropology And Mass Communication

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the;

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Dynamics of Mass Communication

the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how;

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Mass Media and Health

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety;

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Mass Media and Health

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety;

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Diversity in U.S. Mass Media

Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the;

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Shakespeare After Mass Media

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda;

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Shakespeare After Mass Media

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda;

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Diversity in U.S. Mass Media

media The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals;

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Media Psychology

individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and;

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Media Psychology

individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and;

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Mass Media, An Aging Population, and the Baby Boomers

influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a;

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Mass Media, an Aging Population, and the Baby Boomers

influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a;

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