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Measuring Transaction Costs in Plural Formed Marketing Channels

governance structure and affect performance. A plural formed franchise system in the oil industry provides a ceteris paribus empirical setting for;

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Internets, Intranets, and Extranets

, and services, including: the mediating role of channel structure on channel performance the transaction costs of cybermediaries;

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Internets, Intranets, and Extranets

, and services, including: the mediating role of channel structure on channel performance the transaction costs of cybermediaries;

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Integrated Brand Marketing And Measuring Returns

A successful marketing manager needs to be able to use different media channels to reach specific au;...

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...

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The Economics of Transaction Costs

In modern economies a substantial proportion of resources is increasingly allocated to transaction costs. An improvement in the definition;

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Livestock Marketing Performance in Pastoral areas of Ethiopia

Wouldn't it be wonderful if you didn't have to worry about the pastoral society whose livelihood is ;...

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channel;...

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Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channel;...

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Marketing Channels

Marketing Channels 6e editie is een boek van Anne Coughlan uitgegeven bij Prentice Hall. ISBN 978013;...

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Managing Transaction Costs in the Era of Globalization

This timely book presents practical applications of modern economic theories to trade, transaction costs and institutions within both;

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Pricing health services

), costs associated with these activities should be treated as transaction costs. The study is the result of the research on the transaction costs;

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Transaction Cost Economics and Beyond

In recent years transaction cost economics have come to dominate the discussion of the nature and organization of firms. In Transaction;

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Transaction Cost Economics and Beyond

In recent years transaction cost economics have come to dominate the discussion of the nature and organization of firms. In Transaction;

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Transaction Costs Affecting Women Businesses

The book discusses the transaction costs affecting entrepreneurs in Tanzania. It intends to inform the policy makers, investors and law;

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Portfolio Optimization under Transaction Costs

assets. As soon as the investor is faced with transaction costs however, he must match the benefits of improved diversification against the;

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Tomorrow 3.0

. Munger brings these new trends in the economy down to earth by focusing on their relation to the fundamental economic concept of transaction;

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Tomorrow 3.0

. Munger brings these new trends in the economy down to earth by focusing on their relation to the fundamental economic concept of transaction;

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Measuring Marketing

Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...

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Transaction Costs, Markets and Hierarchies

transaction costs, markets and hierarchies perspective in the light of recent advances. By providing up-to-date statements of their views on the;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and m;...

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and m;...

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and m;...

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Economics of Production and Marketing of Citrus

The book "Economics of Production and Marketing of Citrus" provides an overview of the citrus produc;...

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Marketing Channels

Thorough revision of classic Marketing Channels text by most authoritative authors on the subj;...

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The Activation Imperative

projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the;

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