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Measurement in Marketing - Operationalization of Latent Constructs

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable;

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Measurement in Marketing Research

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested;

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Measurement and the Measurement of Change

If you want to make thoughtful but practical decisions about the measurement of health constructs, look no further than Dr. Polit and Dr;

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Handbook of Item Response Theory Modeling

single latent dimension from multidimensional data A new model designed for the measurement of constructs that are defined on one end of a;

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Handbook of Item Response Theory Modeling

single latent dimension from multidimensional data A new model designed for the measurement of constructs that are defined on one end of a;

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Modern Methods for Business Research

organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss;

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Language Dominance in Bilinguals

dominance, as well as its operationalization and measurement, can provide new insights into this burgeoning area of research. Drawing on adult and;

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Providing a New Perspective on Understanding and Measuring of Customer Inspiration

marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer;

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Measurement in Marketing

Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three;

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Modern Methods for Business Research

organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss;

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Latent Class Analysis of Survey Error

Combining theoretical, methodological, and practical aspects, Latent Class Analysis of Survey Error successfully guides readers through the;

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Measuring Psychological Constructs

measurement today is not much better integrated with psychological theory than it was in the late 1950s, and many argue that the traditional;

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Latent Variable and Latent Structure Models

This edited volume features cutting-edge topics from the leading researchers in the areas of latent variable modeling. Content highlights;

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The Role of Constructs in Psychological and Educational Measurement

Contributors to the volume represent an international who's who of research scientists from the fields of psychology and measurement. It;

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The Role of Constructs in Psychological and Educational Measurement

Contributors to the volume represent an international who's who of research scientists from the fields of psychology and measurement. It;

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Latent Variable and Latent Structure Models

This edited volume features cutting-edge topics from the leading researchers in the areas of latent variable modeling. Content highlights;

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Latent Markov Models for Longitudinal Data

Drawing on the authors' extensive research in the analysis of categorical longitudinal data, Latent Markov Models for Longitudinal Data;

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Latent Markov Models for Longitudinal Data

Drawing on the authors' extensive research in the analysis of categorical longitudinal data, Latent Markov Models for Longitudinal Data;

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Statistical Approaches To Measurement Invariance

This book reviews the statistical procedures used to detect measurement bias. Measurement bias is examined from a general latent variable;

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Statistical Approaches To Measurement Invariance

This book reviews the statistical procedures used to detect measurement bias. Measurement bias is examined from a general latent variable;

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Confirmatory Factor Analysi For Aplie Re

, bifactor analysis, measurement invariance evaluation with categorical indicators, and a new method for scaling latent variables. *Utilizes the;

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Healthcare Relationship Marketing

, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement;

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Scale Development

Written at an accessible level, Scale Development, Second Edition guides the reader toward the identification of the latent variable, the;

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Scale Development

Written at an accessible level, Scale Development, Second Edition guides the reader toward the identification of the latent variable, the;

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Measurement Error in Longitudinal Data

of social media. Yet our measurements of the world are often imperfect, and longitudinal data is vulnerable to measurement errors which can lead to;

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Measuring the Mind

measurement models in psychology. The theoretical status of classical test theory, latent variable theory and positioned in terms of the underlying;

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Measuring the Mind

measurement models in psychology. The theoretical status of classical test theory, latent variable theory and positioned in terms of the underlying;

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