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Destination Marketing

resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and;

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Destination Marketing

resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and;

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The Essence of Small Business

marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Winning by Design

, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical;

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Tourist Clusters, Destinations and Competitiveness

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly;...

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Destination Competitiveness, the Environment and Sustainability

Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years;

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Managing and Marketing Tourist Destinations

Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist;

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Increasing Management Relevance and Competitiveness

Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conf;...

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Increasing Management Relevance and Competitiveness

Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conf;...

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Progress in Tourism Marketing

ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its;

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Destination Marketing

in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and;

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Destination Marketing

cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and;

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Visionary Marketing

achieve our aim in the future? How can we successfully implement marketing plans? What will the outcome of our strategy in the future for our;

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Trademarks, Brands, and Competitiveness

This book examines trademarks and brands, and their historical role in national competitive and comp;...

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Marketing Automation For Dummies

tool for increasing lead conversions and improving forecasting and customer segmentation * This book provides an easy-to-understand;

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date ca;...

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date ca;...

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Network Marketing of Tourism Smes in a Cross-Cultural Context

network marketing appear tobe suitable marketing tools for tourism SMEs, whichoften operate internationally. Theresearch aim of this paper;

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Destination Marketing Organisations

rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints;

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Managing Learning Organization in Industry 4.0

to the enhancement of the organization's competitive advantage with technology serving as a supporting system for knowledge sharing and;

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Tourism Events in Asia

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia;

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Business Strategies and Competitiveness in Times of Crisis

managerial implications for Italian SMEs and identifies their three main competitive challenges. ;

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Case Studies in Marketing

Marketing is the action or business of promoting and selling products or services, focusing on a pro;...

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2016 Annual Competitiveness And Growth Slowdown Analysis For Sub-national Economies Of India

and undertake rigorous research that will inform policymakers in these economies. ACI's competitiveness framework computes rankings for all;

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Competitiveness and Development

of developing countries; proposes policies for achieving competitiveness at high level of development; examines its possibilities and constraints; and;

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Managing Startup Enterprises in Emerging Markets

context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing;

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