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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Understanding Digital Marketing

and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic;

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Digital Marketing

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Digital Marketing AllinOne For Dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital;

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Contemporary Issues in Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing;

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Quick Win Digital Marketing

The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a;

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The Digital Marketing Plan: The Digital Marketing Plan

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