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Managing Media Companies

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have;

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Managing Media Companies

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have;

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Media Product Portfolios

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves;

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Managing Service Companies

Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them;

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Why Should Companies Invest in Social Media Marketing?

to identify the advantages and opportunities given by social media. Using various social media platforms, companies can benefit in different;

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Online Political Communication

research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build;

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Make Your Business Social

social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain;

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Managing Online Reputation: How to Protect Your Company on Social Media

and respond effectively to negative situations on social media.;

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The Economics and Financing of Media Companies

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist;

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The Economics and Financing of Media Companies

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist;

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The Economics and Financing of Media Companies

The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding;

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Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this;

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Socialnomics

. * Lists the top ten easy opportunities that companies and organization miss when it comes to social media * Describes where social media should;

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CIM - Managing Marketing

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

companies and people, managing production and operations, and marketing goods and services.;

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Information Systems Today: Managing the Digital World, Global Edition

systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and;

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CIM - Managing Corporate Reputation

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Advertising Media Workbook and Sourcebook

advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual;

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Advertising Media Workbook and Sourcebook

advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual;

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AAT - 10 Managing Systems and People

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Applied Managing for Entrepreneurship

discipline has become indispensable for the adaptation of companies. This book presents the analytical and synthetic dimensions of the foundations;

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Applied Managing for Entrepreneurship

discipline has become indispensable for the adaptation of companies. This book presents the analytical and synthetic dimensions of the foundations;

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Surviving the Pandemic

, and communicating with stakeholders, constituents, employees, community, general public, and the news media are all vital and difficult to;

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MANAGING CORPORATE REPUTATIONS

companies.;

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Doing Business With China

with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind theattitude shifts towards;

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Building Professional Services

Product companies worldwide are recognizing that their best growth opportunities lie in professional services -- but building professional;

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Total Responsibility Management

. Quality management is a given in modern companies - a competitive imperative. Yet it was not always so. Back when the quality movement was getting;

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