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Library Marketing Toolkit

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival;

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Engaging Your Community Through Active Strategic Marketing

library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether;

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Marketing and Public Relations for Libraries

development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation;

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Marketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research;

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The Accidental Library Marketer

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position;

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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well;

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Strategic Marketing in Library and Information Science

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as;

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Bite-Sized Marketing

marketing your library.;

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Marketing and Managing Electronic Reserves

academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size;

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Marketing and Managing Electronic Reserves

academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size;

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Engaging your Community through Active Strategic Marketing

library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether;

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Real-Life Marketing And Promotion Strategies in College Libraries

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion;

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Real-Life Marketing and Promotion Strategies in College Libraries

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion;

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Marketing and Promoting Electronic Resources

their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library;

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Marketing and Promoting Electronic Resources

their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library;

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Complete Library of Entrepreneurial Wisdom

The Complete Library of Entrepreneurial Wisdom covers business basics, including how to and how not to start your business; marketing;

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Library Services for Multicultural Patrons

Library Services for Multicultural Patrons provides librarians of all types who want to better serve the multicultural groups in their;

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Cost Analysis, Cost Recovery, Marketing and Fee-Based Services

This outstanding volume won the 1986 Ida and George Eliot Prize--awarded by the Medical Library Association for the work judged most;

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Information Marketing

essential reading for professionals in information services as well as students in information management, library and information studies, business;

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Marketing Information

that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as;

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Customer Loyalty

, Industry Week , Marketing News , Boardroom Reports , Marketing Management , Library Journal , The Selling Advantage , Ideas Magazine;

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Review of Marketing Research

an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.;

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Managing The One-Person Library

Managing the one-person library provides a useful and needed resource for solo librarians confronted with the challenges of running a small;

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Membership Marketing in the Digital Age

. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your;

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Review of Marketing Research

library will be complete without this annual series.;

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Marketing - The Retro Revolution

academic marketing establishment' - Marketing Intelligence and Planning `remarkably entertaining' - Public Library Journal `dazzling;

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Marketing - The Retro Revolution

academic marketing establishment' - Marketing Intelligence and Planning `remarkably entertaining' - Public Library Journal `dazzling;

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