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Chindia Rising

Dr. Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as economic powers;

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Research in Marketing, Volume 1

This is the first volume, in a long-running series, on the subject of research in marketing.;...

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Review of Marketing Research

. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram;

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Marketing Classics

, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy;

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Genes, Climate, and Consumption Culture

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demon;...

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Organisationales Beschaffungsverhalten. Vergleich der Totalmodelle nach Webster/Wind und Sheth

Organisationales Beschaffungsverhalten. Vergleich Der Totalmodelle Nach Webster/Wind Und Sheth is een boek van Markus Knies;

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Does Marketing Need Reform?: Fresh Perspectives on the Future

Many marketers fear that the field's time-worn principles are losing touch with today's realities. ;...

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Does Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with today's realities. ;...

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Empirical Foundations of Information and Software Science IV

Empirical Foundations of Information and Software Science IV is een boek van Jagdish C Agrawal;

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Ageing

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Importance of Law

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Know Thy Self

N/A;...

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The Turkmen of Iraq

Iraqi Turkmen Human Rights. About the Ba'ath period, the Iraqi election 2005, history and population;...

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A History of the Brahmins, Volume 1

A History of the Brahmins by Sucha Nand and Jagdish Rai;

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A History of the Brahmins, Volume 2

A History of the Brahmins by Sucha Nand and Jagdish Rai;

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Toward a Political Philosophy of Race

men and women in the contemporary United States, and of Asian Indians at the turn of the twentieth century, Falguni A. Sheth argues that racial;

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The Routledge Companion to Consumer Behavior

, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as;

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The 4 A's Of Marketing

The authors present a powerful and tested approach that helps managers see a business's every action;...

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4 As Of Marketing

The authors present a powerful and tested approach that helps managers see a business's every action;...

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