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Intercultural Influences in a Strategic Communication Process

understanding of the relevant markets. This book deals with intercultural values in the advertising industry of South Africa, specifically in the;

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Intercultural Communication in the Advertising Industry

of practice, maximises its position in the volatile international advertising industry by making use of the new information technologies, recognising;

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The Use of English in Institutional and Business Settings

This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non;

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Intercultural Communication Theory

Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication Comprehensive;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Dimensions of Advertising Theory and Practice in Africa

the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising;

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Towards Intercultural Communication Congruence in Sino-African Organisational Contexts

The global outlook of contemporary businesses has made the notion of intercultural communication effectiveness increasingly relevant as;

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Cross-Cultural and Intercultural Communication

Derived from the best-selling Handbook of International and Intercultural Communication, Second Edition, this economically priced paperback;

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Visual Communication: Insights and Strategies

to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and;

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Perception and Communication in Intercultural Spaces

Perception and Communication in Intercultural Spaces explores the ways in which cultural values and beliefs influence communication. It;

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Digital Dawn in Adland

of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry;

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Digital Dawn in Adland

of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry;

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Exploring Intercultural Communication

Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the;

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Exploring Intercultural Communication

Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the;

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Intercultural Communication in Interpreting

Navigating and resolving issues in intercultural communication is an integral part of the interpreter's role on a daily basis. This book;

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Intercultural Communication in Interpreting

Navigating and resolving issues in intercultural communication is an integral part of the interpreter's role on a daily basis. This book;

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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised;

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Intercultural Communication Competence

Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication The editors;

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The Global Intercultural Communication Reader

The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture;

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Intercultural Communication in Contexts (Int'l Ed)

With the rapid expansion of globalization, intercultural contact is now part of daily life for most of us. Intercultural Communication;

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The Global Intercultural Communication Reader

Ideal for undergraduate and graduate courses in intercultural communication, The Global Intercultural Communication Reader

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Intercultural Service Encounters

literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the;

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The Role of Ethics in Advertising and the Effects of Social Media

communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry;

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Intercultural Business Communication

For courses in Intercultural Business Communication. With the globalisation of the world economy, it is imperative for current and future;

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The Global Intercultural Communication Reader

The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture;

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Intercultural Communication in Contexts

Addresses the core issues and concerns of intercultural communication by integrating three different perspectives: the social psychological;

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The Routledge Handbook of Language and Intercultural Communication

The Routledge Handbook of Language and Intercultural Communication constitutes a comprehensive introduction to the multidisciplinary field;

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