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Innovation Behavior of Older Consumers

differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices - a product category that;

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Consumers & Markets

growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions;

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Channel Innovation in Commercial Banking Sector

The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic;

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Breakthrough Food Product Innovation Through Emotions Research

behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they;

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Resistance to Innovation

companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to;

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Innovation Technology

Innovation from A to Z presents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names;

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Green Consumerism

* Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green;

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Managing Environmentally Sustainable Innovation

fascinating to a growing number of people. For this change to happen new thinking and behavior is needed. Firms and consumers play a central role;

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Marketing Strategies for the Mature Market

includes information on the mature market, market segmentation and market targeting, as well as analysis of older consumers' behavior with respect;

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Consumer Behavior

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence;

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The Practice of Misuse

behavior evokes an American can-do ethic, rugged consumers mediate between older mythic models of self-sufficiency and the consumption-driven;

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Essentials of Consumer Behavior

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no;

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Essentials of Consumer Behavior

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no;

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Understanding Consumer Financial Behavior

all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial;

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial;

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Demographics and Innovation in the Asia-Pacific

-first century, but little is known about the implications for innovation. The countries of East Asia have some of the oldest age structures on;

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Advertising in the Aging Society

lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older;

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Consumer Behaviour & Rural Marketing in India

, therefore, produces only those commodities which are desired by the consumers. In India, consumer behavior has changed in recent years owing to;

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Free Innovation

A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and;

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New Consumer Behavior Theories from Japan

been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The;

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The Silver Market Phenomenon

in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety;

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The Silver Market Phenomenon

in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety;

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Money, Economics & Finance

virtual currencies; and older consumers and mortgage debt.;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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People and Products

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design;

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Innovation and Strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;

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Cash For Care In Developed Welfare States

in their own care. This book explores the implications of these trends, not just for the older consumers but also for the workers involved, through;

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