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> explains how to assess the success of a digital marketing campaign by demonstrating what the digital marketing metrics are as well as how to;
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consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to;
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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;
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, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing;
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, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing;
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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital;
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techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The;
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digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing;
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through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory;
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. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful;
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. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful;
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and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing;
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crucially, the future of digital marketing tools This 'how to' guide, containing real life examples of good contemporary practice, explains how;
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Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book;
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scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;
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scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;
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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic;
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To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;
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. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how;
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flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such;
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