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Handbook of Product Placement in the Mass Media

varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety;

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An analysis of Product Placement as a strategic communication instrument

Inhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part;

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Product Placement in Social Media, Film und Fernsehen

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Product Placement

Inhaltsangabe: Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing;

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Mass Media in the Middle East

This is the very first handbook to offer a comprehensive survey of mass media in 21 Middle Eastern countries. Knowledgeable Middle Eastern;

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The Advertising Handbook

advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad;

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The Advertising Handbook

communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other;

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Branded Entertainment

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media;

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The Routledge Handbook of Mass Media Ethics

This fully updated second edition of the popular handbook provides an exploration of thinking on media ethics, bringing together the;

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The Routledge Handbook of Mass Media Ethics

This fully updated second edition of the popular handbook provides an exploration of thinking on media ethics, bringing together the;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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Consumer Culture And Tv Programming

Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the;

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Advertising to Children

children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and;

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Product placement of BMW

Product Placement of BMW is een boek van Mona Carolina Frank;

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Werbewirkung von Product Placement in der TV-Serie The Big Bang Theory

Werbewirkung Von Product Placement in Der TV-Serie The Big Bang Theory is een boek van Fabienne Weindinger;

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Geschickt platziert

, Universitat Wien (Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Das Below-the-line-Werbeinstrument" Product Placement;

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Product Placement in Hollywood Films

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the;

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The Wiley Handbook of the Psychology of Mass Shootings

essays written by a global team of experts * Covers a broad range of topics, including the psychology of perpetrators, the role of the media;

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Die unternehmensbezogene Wirkung und Eignung von Product Placement in Kinofilmen

Die Unternehmensbezogene Wirkung Und Eignung Von Product Placement in Kinofilmen is een boek van David Kern;

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Routledge International Handbook of Emotions and Media

, the mass media, and society Multidisciplinary and integrative: consolidates research from a variety of disciplines under one unifying;

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Product Placement im deutschen Film und Fernsehen

Product Placement Im Deutschen Film Und Fernsehen is een boek van Gerrit Christiansen;

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The PDMA Handbook of New Product Development

practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and;

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Product Placement von Automobilherstellern in internationalen Kinofilmen

, Leuphana Universitat Luneburg, Sprache: Deutsch, Abstract: Product Placement dient Markenherstellern seit Jahren als wirksames Instrument, um ein;

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Product Placement von Automobilherstellern in internationalen Kinofilmen

, Leuphana Universitat Luneburg, Sprache: Deutsch, Abstract: Product Placement dient Markenherstellern seit Jahren als wirksames Instrument, um ein;

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Media Selling

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries;

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The Handbook of Election News Coverage Around the World

topic. The volume will appeal to scholars in political communication, political science, mass media and society, and others studying;

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