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Product Placement
case to case. The analysis of costs per thousand reveals that product placement is a cost-effective marketing communication instrument. This;
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An analysis of Product Placement as a strategic communication instrument
Inhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part;
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Handbook of Product Placement in the Mass Media
placement in Hollywoodwith a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997 the use of product placement to;
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Strategic Error-Proofing
This book illustrates how the strategic placement of 'error-proofing' devices, which is refered in this book as Success Every Time (SET;
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Strategic Error-Proofing
This book illustrates how the strategic placement of 'error-proofing' devices, which is refered in this book as Success Every Time (SET;
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Product Placement von Automobilherstellern in internationalen Kinofilmen
, Leuphana Universitat Luneburg, Sprache: Deutsch, Abstract: Product Placement dient Markenherstellern seit Jahren als wirksames Instrument, um ein;
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Product Placement von Automobilherstellern in internationalen Kinofilmen
, Leuphana Universitat Luneburg, Sprache: Deutsch, Abstract: Product Placement dient Markenherstellern seit Jahren als wirksames Instrument, um ein;
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Product Placement in Hollywood Films
present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown;
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Product placement of BMW
Product Placement of BMW is een boek van Mona Carolina Frank;
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Strategic Communication
the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations;
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Strategic Communication
the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations;
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Artful Creation
teambuilding, communication training, leadership development, problem-solving and innovation. 2) The Arts integrated as a strategic process;
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Consumer Culture And Tv Programming
Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the;
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Strategic Communication
reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional;
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Strategic Communication
book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice;
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Strategic Communication Theory and Practice
A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;
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Strategic Communication Theory and Practice
A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;
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Product Placement im deutschen Fernsehen
die Legalisierung der speziellen Werbeform des Product Placements im April 2010 einen entscheidenden Faktor fur die Werbebranche darstellen, diese;
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Cautivando a la Audiencia. El Product Placement y la Imagen de Marca
Cautivando a la Audiencia. El Product Placement y La Imagen de Marca is een boek van Nicolas Calfucura;
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Strategic Alliances for New Product R&d
alliances for new product development, a relatively recent phenomenon and one that already can be considered as a trend in research and development;
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The Rhetoric of Soft Power
publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a;
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Strategic corporate communication a select. of art. of bel. & dutch
Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;
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The International Encyclopedia of Strategic Communication
consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more;
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Achieving Planned Innovation
distribution to the manufacture of products as diverse as bicycles, motorcycles, aerospace communication and navigation equipment, small business;
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Product Placement im Rahmen des Kommissionsentwurfs fur eine Novelle der Fernsehrichtlinie
. Schliesslich ist Product Placement seit Jahren eine Realitat im europaischen Fernsehen - man denke nur an die zahlreichen US-amerikanischen Serien und;
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Market Analysis
business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing;
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