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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Consumer Behaviour and Social Network Sites

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information;

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Word of Mouth

row of new marketing opportunities and challenges for businesses. Word of mouth, an exchange of information about products and services among;

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How to deal with negative electronic Word-of-Mouth?

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Implementing Word of Mouth Marketing

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on;

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Brains On Fire

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit;

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Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern

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#Share

of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and;

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Me and My Big Mouth!

a crash course to victory. You can take hold of the words you speak and make them work for you!ME AND MY BIG MOUTH will show you how to;

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Word of Mouth Marketing

companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and;

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Power Electronic Packaging

characteristics. Power electronic packaging is one of the fastest growing segments in the power electronic industry, due to the rapid growth of power;

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Never Run at Your Giant with Your Mouth Shut

of words is necessary to win the fight of faith. Never underestimate the POWER of your voice! Anytime God wants to change;

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The Anatomy of Buzz Revisited

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

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Power Electronic Packaging: Design, Assembly Process, Reliability and Modeling

characteristics. Power electronic packaging is one of the fastest growing segments in the power electronic industry, due to the rapid growth of power;

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Discourse, Discipline and the Subject: A Foucauldian Analysis of the UK Financial Services Industry

of organizational control, identity and gender, this book sheds light on the implications of the discursive construction of 'financial services' as a;

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Discourse, Discipline and the Subject: A Foucauldian Analysis of the UK Financial Services Industry

of organizational control, identity and gender, this book sheds light on the implications of the discursive construction of 'financial services' as a;

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Pyromarketing

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth;

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Mouth Actions in Sign Languages

Mouth actions in sign languages have been controversially discussed but the sociolinguistic factors determining their form and functions;

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Word of Mouth

explores the power of words to shape and influence our lives. The book starts with a discussion of the evolution of language and then goes on;

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Reforming the Postal Sector in the Face of Electronic Competition

developments in the postal industry. This book will be a valuable resource for researchers, industry practitioners, and policymakers alike.' - David;

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Power Words

Developing the habit of speaking God's Word will unlock the power of transformation in readers' lives. In this compact derivative of her;

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The New Information Industry

regulation limits the services that may be offered by the industries that transmit information, and will determine how interactive and other advanced;

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The New Information Industry

regulation limits the services that may be offered by the industries that transmit information, and will determine how interactive and other advanced;

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Digital and Social Media Marketing

markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word;

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Fizz

and more efficient way to do it. -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing;

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