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KotlerKeller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;
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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This;
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, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by many as the authoritative;
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. ISBN 9781292092737 This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab. Important;
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Management Classics / De ideeen van Philip Kotler over marketing (luisterboek) 1e druk is een boek van Ben Tiggelaar uitgegeven;
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Studyguide belonging to ISBN 9780132539302;...
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, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.;
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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;
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and marketing advice from leading names in the industry * Written by Philip Kotler, the major exponent of planning through segmentation;
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