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Engaging & Influencing Consumers

The Medicare Payment Advisory Commission recognises the importance of engaging consumers in the move;...

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Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consu;...

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptio;...

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Olive-Oil Purchase Behaviour

Olive oil is an important component in the food system in most European markets. Moreover, its consu;...

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Influencing Shopper Decisions

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my produ;...

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my produ;...

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Romancing The Brand

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tatto;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...

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Customer Relations

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a;...

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Designing Apparel for Consumers

Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challe;...

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Consumer Informatics and Digital Health

This unique collection synthesizes insights and evidence from innovators in consumer informatics and;...

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The Influence Book: Practical Steps to Becoming a Strong Influencer

In today's digital age, where we are bombarded with more information than ever before, the power to ;...

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Understanding Children as Consumers

What drives children as consumers? How do advertising campaigns and branding effect children and you;...

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The Psychology of Relationships

Relationships are central to our lives, influencing our health, sense of identity and happiness. ;...

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Do Purpose

This empowering handbook delivers authoritative advice on how to build a purpose-driven company, mot;...

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Fan CULTure

Fan CULTure explores how present-day fans interact with the films, television shows, books, and pop ;...

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Fashion Buying

Fashion buying, a key component in fashion retailing, is second only to design as a career option fo;...

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Research Methods

From an expert team in the research methods field, RESEARCH METHODS: the ESSENTIAL KNOWLEDGE BASE, 2;...

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The Dynamic Internet

The Dynamic Internet: How Technology, Users, and Businesses are Changing the Network offers a compre;...

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Influencing Within Organizations

This unique book provides readers with vital information on one of the most important survival-succe;...

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Influencing Within Organizations

This unique book provides readers with vital information on one of the most important survival-succe;...

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New Theories of Welfare

In this sequel to the acclaimed Welfare Theory (Palgrave, 2001), Tony Fitzpatrick examines the most ;...

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Consumer Behavior

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while refle;...

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Children- The Real Decision Makers

This book illustrates that besides being customers in their own right, children's influence on famil;...

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Beautiful Things In Popular Culture

This is an innovative book that addresses the question of how consumers make decisions about what is;...

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Ten influencing skills

Manager, consultant, member of the Works Council: in any of these functions you want to exert maximu;...

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