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Encyclopedia of Brand Communications

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The Froehlich/Kent Encyclopedia of Telecommunications: Volume 18 - Wireless Multiple Access Adaptive Communications Technique to Zworykin

Wireless Multiple Access Adaptive Communications Technique to Zworykin, Vladimir Kosma;...

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Encyclopedia of Terminology for Educational Communications and Technology

The Encyclopedia of Terminology for Educational Communications and Technology is a volume of scholarly definitions and short discussions;

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Encyclopedia of Corporate Names Worldwide

Provides information on 3,500 commercial names, including company names, brand name products, and trademarks.;

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Strategic Integrated Marketing Communications

audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Marketing Communications

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create;

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Marketing Communications

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force;

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Encyclopedia of Media & Communications Research

This book presents current research in the field of media and communications. Topics discussed inclu;...

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Compendium of Brand Communications for Financial Institutions: Volume 1

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross;

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Marketing Communications

of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero;

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The Froehlich/Kent Encyclopedia of Telecommunications

, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field;

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The Froehlich/Kent Encyclopedia of Telecommunications

, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field;

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The Froehlich/Kent Encyclopedia of Telecommunications

, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field;

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The Froehlich/Kent Encyclopedia of Telecommunications

, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field;

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The Froehlich/Kent Encyclopedia of Telecommunications: Volume 7 - Electrical Filters

, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field;

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Encyclopedia of Rhetoric and Composition

writing skills. Drawing on the scholarship and expertise of 288 contributors, the Encyclopedia presents an overview of rhetoric and its role;

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The Advertising Age Encyclopedia of Advertising

Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides;

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The Blackwell Encyclopedia of Management

This new volume in the Blackwell Encyclopedia of Management volume set: The Blackwell Encyclopedia of Entrepreneurship, especially;

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The Media Lab

Media Lab. Brand explores the exciting programs, and gives readers a look at the future of communications.;

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New Pr Toolkit

brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Driving Consumer Engagement in Social Media

brand types and in different geographic markets.;

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The SAGE Encyclopedia of Political Behavior

The SAGE Encyclopedia of Political Behavior explores the intersection of psychology, political science, sociology, communications, and;

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Financial Communications

its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.;

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