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Mobile Marketing Channel

marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that;

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For;

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International Direct Marketing

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;

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International Direct Marketing

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice;

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The Consumer Trap

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic;

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Direct-to-Consumer Genetic Tests

In 2006, the Government Accountability Office (GAO) investigated companies selling direct-to-consumer (DTC) genetic tests and testified;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Big Business Marketing For Small Business Budgets

developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and;

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Direct-to-Consumer- Marketing auf dem deutschen Pharmamarkt

Allgemeinen und somit im verschreibungspflichtigen Sektor das Direct-to-Consumer (DTC)-Marketing immer mehr an Bedeutung. Wahrend in den USA;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Moneyball Marketing

in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

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Consumer Behaviour

completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer;

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Consumer Behaviour

completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer;

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Consumer Behaviour

completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer;

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Optimal Database Marketing

in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The;

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Essentials of Marketing Management

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market;

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Essentials of Marketing Management

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market;

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Explaining Consumer Choice

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution;

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Consumer Behavior Analysis

consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior;

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Essentials of Marketing Management

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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