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Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing;

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Creative Strategy

what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by;

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Creative Strategy

what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by;

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Creative Strategy in Advertising

Eighth edition.;...

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Creative City as an Urban Development Strategy

nascency of creative city development in Malaysia has motivated the timely exploration of the viability of this strategy for selected Malaysian;

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Creative City as an Urban Development Strategy

nascency of creative city development in Malaysia has motivated the timely exploration of the viability of this strategy for selected Malaysian;

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Strategy Bites Back

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different;

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Innovating Strategy Processes

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation;

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Creative English, Creative Curriculum

creative in their teaching, while covering the mains strands of the Primary National Strategy for English: narrative, non-fiction and poetry;

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Creative English, Creative Curriculum: New Perspectives for Key Stage 2

creative in their teaching, while covering the mains strands of the Primary National Strategy for English: narrative, non-fiction and poetry;

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Creativity and Strategy

This book provides an integrative analysis of creativity and strategic practices, particularly strat;...

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Creativity and Strategy

This book provides an integrative analysis of creativity and strategic practices, particularly strat;...

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Cutting Edge

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It;

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Making Team Work More Creative

agenda. Innovation, creativity and team work between all of your company's departments therefore are vital parts of your strategy for survival;

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Creative Execution

The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the;

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Using Literacy to Develop Thinking Skills with Children Aged 7-11

links to the National Literacy Strategy Framework.;

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Using Literacy to Develop Thinking Skills with Children Aged 7-11

links to the National Literacy Strategy Framework.;

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Innovation Strategy

Innovation Strategy: Seven Keys to Creative Leadership and a Sustainable Business Model provides a blueprint for success in leading an;

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Marketing Strategy, Text and Cases, International Edition

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think;

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Advertising Creative

"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and;

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Blue Ocean Strategy

In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your;

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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy

In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your;

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The Do-It-Yourself Lobotomy

edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh;

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Strategic Thinking for the Next Economy

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on;

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Sourcing Strategy

Sourcing Strategy is about sourcing as a long term strategic activity. Myopic purchasing management stops short with describing functional;

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Strategy

/>De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the;

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