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American Wheels, Chinese Roads

General Motors was hurtling towards bankruptcy in 2009, GM s subsidiary in China was setting new sales and profit records. This book reveals how;

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China's Evolving Consumers

of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these;

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The $10 Trillion Prize

Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But;

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Chinas Mobile Economy

entertainment habits of China s millennial generation and the corresponding new advertisement approaches The development of China s mobile economy;

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Consumers and Individuals in China

Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered;

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China's New Consumers

disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author's;

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China's New Consumers

disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author's;

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China Since 1949

China?s rise to global prominence is one of the most remarkable stories of our time. Millions of urban Chinese today enjoy lifestyles;

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Understanding Chinas New Diplomacy Silk Roads and Bullet Trains

impact. Understanding China?'s New Diplomacy offers an in-depth examination of how China has risen so quickly to become a high-speed rail;

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Mobile Financial Services

innovations in mobile finance show some potential to change the way consumers conduct financial transactions by offering consumers new services. Yet;

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China's Super Consumers

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th;

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Consumer-Citizens of China

interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to;

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Consumer-Citizens of China

interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to;

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Chinese Consumers

-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.;

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Chinese Consumers

-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.;

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China in Ethiopia: The Long-Term Perspective

are China and Ethiopia building relations at this juncture of globalization? What motivates China’s role in helping build Ethiopia’s;

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The Problem of China

of his era and assess China's past, present and future. This Routledge Classics edition includes a new introduction by Bernard Linsky.;

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Billions

This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom;

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Inflation in China

This book studies the dynamic mechanism of inflation in China from the perspective of New Keynesian Economics, and develops a multifaceted;

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China's Great Leap

With contributions from some of the most well respected and experienced Chinese writers, journalists, and organizers, China’s Great Leap;

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The Contest of the Century: The New Era of Competition with China--And How America Can Win

will take place in every arena: from control of the seas, where China’s new navy is trying to ease the United States out of Asia and reassert;

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Chinese Consumers in a New Era

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the;

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Chinese Consumers in a New Era

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the;

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What The U S Can Learn From China

opportunity. Filled with sharp insights and thorough research, What the U.S. Can Learn from China is Lee’s rallying cry for a new approach at a time;

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Chinese Consumers and Organic Food

, China is considered as the great potential market for organic food based on the fact that both supply and demand of organic food in China has;

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Understanding the Chinese Consumer

Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book;

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Consumption Patterns Of The Middle Class In Contemporary China

in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle;

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