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deconstructs the dynamics of stardom and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through;
Vergelijkbare producten zoals Celebrity Culture and the Entertainment Industry in Asia
celebrities in future commercials. In addition, it was pivotal for changes in the use of celebrity endorsement are properly managed and planned; this;
Vergelijkbare producten zoals The Role of Celebrity Advertising on Brand Loyalty and Patronage
research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly;
Vergelijkbare producten zoals Drivers of User Engagement in Influencer Branding
Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based;
Vergelijkbare producten zoals The Sport Star
Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based;
Vergelijkbare producten zoals Sport Star
Transfer der positiven Eigenschaften des Celebrity auf die beworbene Marke bzw. das Unternehmen. Jedoch konnen Unternehmen das Privatleben ihres;
Vergelijkbare producten zoals Celebrity Endorsement
Kapitel gibt einen Uberblick uber das Celebrity Endorsement. Dabei wird auf die Entstehung, den Nutzen, die Gefahren und die Auswirkungen auf das;
Vergelijkbare producten zoals Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern
Shadow Endorsement in Der Automobilindustrie is een boek van Philipp Kozielski;
Vergelijkbare producten zoals Shadow Endorsement in der Automobilindustrie
Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan is een boek van Virginia Masar;
Vergelijkbare producten zoals Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
Celebrity Worship provides an introduction to the fascinating study of celebrity culture and religion. The book argues for celebrity as a;
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Celebrity culture has a pervasive presence in our everyday lives - perhaps more so than ever before. It shapes not simply the production;
Vergelijkbare producten zoals Framing Celebrity
Celebrity culture has a pervasive presence in our everyday lives - perhaps more so than ever before. It shapes not simply the production;
Vergelijkbare producten zoals Framing Celebrity
What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity;
Vergelijkbare producten zoals Celebrity Cultures
, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and;
Vergelijkbare producten zoals The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
An outstanding achievement... Graeme Turner writes with power and persuasion, and brilliantly explores what it is about celebrity today;
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Over the past few decades, the public obsession with celebrity has exploded. There has also been a huge growth in the number of college and;
Vergelijkbare producten zoals Celebrity Culture
Over the past few decades, the public obsession with celebrity has exploded. There has also been a huge growth in the number of college and;
Vergelijkbare producten zoals Celebrity Culture
`Graeme Turner is one of the leading figures in cultural studies today. When his gaze turns to celebrity, the result is a readable and;
Vergelijkbare producten zoals Understanding Celebrity
functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity;
Vergelijkbare producten zoals The Political Economy of Celebrity Activism
functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity;
Vergelijkbare producten zoals The Political Economy of Celebrity Activism
In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today;
Vergelijkbare producten zoals Celebrity Politics
In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today;
Vergelijkbare producten zoals Celebrity Politics
Celebrity Across the Channel, 1750-1850 is the first book to study and compare the concept of celebrity in France and Britain from 1750 to;
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The study of audience relations with star / celebrity culture has often been marginalised in StarCelebrity Studies. This book brings;
Vergelijkbare producten zoals Celebrity Audiences
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