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CBS in the American Market. Management and Strategy Analysis

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

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Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Financialization and Strategy

Considering the recent impact of the capital market on corporate strategy, this text analyzes, through argument and supportive case studies;

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Financialization and Strategy

Considering the recent impact of the capital market on corporate strategy, this text analyzes, through argument and supportive case studies;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Fundamentals Of Strategy

strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and;

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Fundamentals Of Strategy

strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and;

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Business Marketing Management

, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial;

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Business Marketing Management B2B

management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Global Market Strategies

; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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Bond and Money Markets: Strategy, Trading, Analysis

Bond and Money Markets: Strategy, Trading, Analysis explains and analyses all aspects of the bond and money markets and is both an;

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Industrial Marketing Strategy

analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management;

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Strategic Human Resource Management Report: An HR Strategy for CountryLove

formulation and implementation of the HR Strategy at CountryLove, an organic muesli manufacturing company in the UK. In the first part, an analysis;

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Marketing Essentials (with CourseMate and eBook Access Card)

analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials;

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Marketing Essentials

analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials;

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Corporate Finance

management, strategy consulting, securities analysis, turnaround management, commercial banking and investment management. Key Features: * All topics;

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Cambridge Studies in Management

strategy, structure and hierarchy of industrial enterprise. The book shows that historically British employers tended to adopt market-based;

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Strategic Market Management Global Persp

mainstream textsuitable for all business students studying strategy and marketingcourses. Strategic Market Management: Global Perspectives;

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Contemporary Strategy Analysis 11th Edition

increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management;

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The Routledge Companion to Non-Market Strategy

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating;

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