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Engineering Management

This book combines engineering principles with business practice, i.e. it gives a consolidation of the primary fields of engineering and;

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Marketing Applications

context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and;

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Advanced Business Analytics

, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and;

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Marketing Management

planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites;

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Big Data Management

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Market Management and Project Business Development

, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well;

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Business, Marketing, and Management Principles for IT and Engineering

of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles;

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Business, Marketing, and Management Principles for IT and Engineering

of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles;

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Strategic Marketing Management

management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Principles of Retailing

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for;

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Principles of Marketing Engineering

effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Business Chemistry

issues relevant for chemists. The book is divided into three sections as follows: Part One: Strategy and Management looks at the principles;

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Services Marketing Management

and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring;

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Services Marketing Management

and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring;

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Principles of Marketing

, supply chain management, advertising, and public relations. Written in a concise manner that avoids extraneous detail, Principles of Marketing;

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Management Tool Kit

A guide to 47 key frameworks and tools for managers. The text includes coverage of: business strategy, evaluation and decision-making;

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Business to Business Marketing

eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for;

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Management

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using;

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Business Marketing Management

concepts, and a summary to make it easy to review for tests.;

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Service Science

, business, operations research, and management science A detailed analysis of the key concepts and body of knowledge for readers to master the;

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Services Marketing Management

. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels;

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Develop Your Marketing Skills

outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market;

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Principles of Marketing European Edition 7th edn

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The;

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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics;

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